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Basing on the contemporary youth culture, the brand combines the life experiences of the person-in-charge by enthusiastically extracting the emotions of people from life and culture as the first element in creation, while magnifying the refined feelings into the brand’s core global vision.

The design combines the romanticism of the East and the West through the expression of realistic romanticism. It also integrates an essence of popular culture into the design and adopts a surreal and cold design language to express the contrasts of our uniquely bare, but warm, brand value.Carpe diem